Lake Hour
A line of subtly-flavored canned cocktails, founded by producer Rich Peete and actor Wyatt Russell.
Studio
Helms Workshop
Team
Christian Helms, Nicola Broderick, Greg Thomas, Emily Lamontagne, Dave Guillory, Andy Ogburn, Crystal Glover, Kayla Dockery, Ryan Kitchens, Caroline Kirby, Steven Noble
Photography
Philip Patton
Services
Brand Identity
Packaging
The packaging is inspired by the no-nonsense beer cans of the 80s and 90s, featuring illustration by the legendary illustrator Steven Noble
Merchandise and print materials convey the feeling of a day on the lake, rather than explicitly advertising the product.
Wyatt, alongside his father Kurt, made the late night TV rounds with Lake Hour in hand.
