Tancho Sushi + Sake

You shouldn’t have to walk through a secret door to get great sushi. Tancho brings the joy of immaculate sushi to all. Tancho offers an affordable omakase experience in two Austin locations, and to-go with their signature bento box.

Team
Alex Roka, Kayla Dockery, Ryan Kitchens, Andy Ogburn, David Guillory, Crystal Glover

Photography
Chase Daniel
Clay Grier
Avery Nicole

Services
Brand Identity
Art Direction
Packaging
Web

The logo depicts two of the titular Tancho koi fish, swimming alongside one another, reflecting the harmonious nature of chef and server in the omakase experience.

Bento boxes were designed from scratch, featuring separate compartments for each dish, custom illustrations, and a card with sauce pairings for each piece of nigiri.

The asymmetrical design of the box exterior creates an alternating pattern when stacked on the open shelving of the restaurant, while the logo is always presented correctly.

Tancho red, much like a treasured ingredient, is used sparingly. Premium paper finishes and production details accompany the brand system.

The design of the website mimics the signature bento box, with each section tucked away in it’s own square compartment.